Post by account_disabled on Dec 13, 2023 20:38:35 GMT -8
the arrival of the VP of Sales ( Matt ) and a team twice its size, the marketing team had to put a lot of effort into the automation platform . An incredible 534 shots were fired, totaling 10.6 million shipments. We jumped from an average of 5 messages per month to 44. During that period, the other strategies were somewhat "abandoned." We have had just 3 newsletter shots and only 60 new emails for automation flows . The most interesting thing is that, even with the shipping boom, we maintained good results in the key indicators : average opening rate at 19.1% and average click rate at 3.2%. But it's not all roses. Despite the good results, those figures show how much the team "spent" the base.
Every month end when we were far from reaching the goals, the campaigns were Phone Number List fired to the entire base, without segmentation , which is inadvisable in an email marketing strategy. And that had its consequences the following year... The maturation In 2016 the pressure continued, after all, Rock always works with ambitious goals, but the focus of the year remained on learning and maturation . I'll explain the reason. At this point, Rock's subscriber base was becoming more robust and had never gone through a cleanup. Think about it: people who signed up for.
Our newsletter or downloaded some material at the beginning of 2014 were still included in the shots sent 2 years later. In 2 years many people change jobs, change email, lose interest in certain topics and so on. That's the perfect recipe for increasing the number of hard bounces , the metric that indicates how many messages could not be delivered to recipients due to permanent errors (i.e. non-existent accounts). When this number is very high, email servers begin to distrust that you have purchased an email list and that increases your chances of getting blacklisted. When your domain enters one of these lists, especially if it is from a large server, such as Gmail or Hotmail, distribution is affected and people stop receiving your emails.
Every month end when we were far from reaching the goals, the campaigns were Phone Number List fired to the entire base, without segmentation , which is inadvisable in an email marketing strategy. And that had its consequences the following year... The maturation In 2016 the pressure continued, after all, Rock always works with ambitious goals, but the focus of the year remained on learning and maturation . I'll explain the reason. At this point, Rock's subscriber base was becoming more robust and had never gone through a cleanup. Think about it: people who signed up for.
Our newsletter or downloaded some material at the beginning of 2014 were still included in the shots sent 2 years later. In 2 years many people change jobs, change email, lose interest in certain topics and so on. That's the perfect recipe for increasing the number of hard bounces , the metric that indicates how many messages could not be delivered to recipients due to permanent errors (i.e. non-existent accounts). When this number is very high, email servers begin to distrust that you have purchased an email list and that increases your chances of getting blacklisted. When your domain enters one of these lists, especially if it is from a large server, such as Gmail or Hotmail, distribution is affected and people stop receiving your emails.